I am completely out of Hello Kitty's demographic, although Kimora Lee probably wants me to think otherwise. She has taken Hello Kitty and blinged it up several notches with her diamond jewelry line that originally sold at Neiman Marcus. Now she's gone more mainstream and taken her wares to Zales. While I was admittedly tempted by this iPhone case, my brain got the better of me and I decided to pass on a plastic $200 case. I was almost done in by the Swarovski crystals. Other people gave in because I see it's sold out on the site. If you want your Hello Kitty iPhone bling, check it out at Zales.